Pepsi really out did themselves with their Marketing in a Metrorail Station!
1. Placement of advertising: L’enfant Plaza- heavy traffic, more heavily traversed station among the black community

2. Key wording: Soul, All for One, the only one that was off was “Howdy” but I think they threw that one in for me!

3. The Pepsi sign was manipulated just a little and turned slightly to look like Obama’s campaign signage

4. Timing of course: around the Inauguration (it must have cost them a small fortune!) Good work Pepsi!

(I still prefer Coke, however you did do a great spice something or other during the holidays one year- you should bring that back!)